![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=700)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![Fruity Pebbles Unveils New Nike LeBron James 19 Low Magic Fruity Pebbles Shoe And Cereal - Chew Boom Fruity Pebbles Unveils New Nike LeBron James 19 Low Magic Fruity Pebbles Shoe And Cereal - Chew Boom](https://www.chewboom.com/wp-content/uploads/2022/02/Fruity-Pebbles-Unveils-New-Nike-LeBron-James-19-Low-Magic-Fruity-Pebbles-Shoe-And-Cereal.jpg)
Fruity Pebbles Unveils New Nike LeBron James 19 Low Magic Fruity Pebbles Shoe And Cereal - Chew Boom
![Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest](https://media.architecturaldigest.com/photos/615742d515c06288656931a5/3:4/w_1613,h_2151,c_limit/Nike_Sports_Research_Lab_LeBron_James_Innovation_Center_8_original.jpg)
Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest
![Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest](https://media.architecturaldigest.com/photos/61574fba50daea1378bd60c6/master/w_3200,h_2134,c_limit/Nike_Sports_Research_Lab_LeBron_James_Innovation_Center_17_original.jpg)
Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_exact.jpg?w=1200&h=1200&q=75)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![LeBron James Rocks the Looney Nike LeBron 19 'Tune Squad' at the Lakers' Media Day Event - Sneaker Freaker LeBron James Rocks the Looney Nike LeBron 19 'Tune Squad' at the Lakers' Media Day Event - Sneaker Freaker](https://cdn.sanity.io/images/c1chvb1i/production/e505213a11387d989fe7ce51c19f30b6ece3bda3-1080x857.jpg)